The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Featured Resources
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A Charlotte Mason Education: A Home Schooling How-To Manual
The immensely popular ideas of Charlotte Mason have inspired educators for many decades. Her unique methodology as written about in her six-volume series established the necessary protocols for an education above and beyond that which can be found in traditional classroom settings. In A Charlotte Mason Education, Catherine Levison has collected the key points of Charlotte Mason's methods and presents them in a simple, straightforward way that will allow families to quickly maximize the opportuni...
Creative Home Schooling: A Resource Guide for Smart Families
For a comprehensive guide to home-based education, that does not promote any particular curriculum or religious view, this is one book parents should buy! Parents will appreciate practical advice on getting started, adjusting to new roles, designing curriculum that is both child-centered and fun, and planning for social and emotional growth. Parents will turn to their favorite chapters again and again. Features interviews and tips from many homeschool parents as well as long lists of resources...
Pass Your California DMV Test Guaranteed! 50 Real Test Questions! California DMV Handbook
This book contains the 50 most common questions and answers to the California DMV Written Test. Written by a former DMV classroom instructor and test creator, this straight forward book tells you the most likely questions and answers that will appear on you exam. Typically, at least 70-80% of the questions you encounter will come from these high frequency questions. Pass your test today!
Considering God's Creation
Life science truly comes alive with this 270-page lap-book style notebook for 2nd-7th graders. A Charlotte Mason type discovery approach is easily implemented with creative activities, music and topical Bible studies, making this program a perfect choice for a homeschool family or a classroom. It may be used as a stand-alone science course or as an invaluable supplemental resource for any other program.
Homeschooling: The Early Years: Your Complete Guide to Successfully Homeschooling the 3- to 8- Year-Old Child
Nothing beats seeking the voice of experience if you want to join the estimated 1 to 3 million parents who teach their children at home. Here's a guide that comes direct from the experts: a mother of two homeschooled, now-grown children and 83 homeschooling families she surveyed. Their stories make reading this starter kit on teaching ages 3 to 7 worthwhile. For those ready to take on what author Linda Dobson calls "a natural extension of being a good parent," the manual provides at-a-glance box...